Reviewing your fundraising strategy can help you focus more clearly on achieving your aims. You might decide to look at strategic development because of

Craigmyle’s long experience of strategic development can guide you through the process. Starting with a review of existing activity, we can establish the rationale for fundraising, taking account of future plans and resources, and draft a case for support. This is then used to assess what targets might be achievable from a range of different types of support, such as grant-making trusts, the National Lottery, companies or individuals.

Once the likely sources of funding have been determined, the next step is to identify possible volunteer leaders who might be asked to help secure donations. This begins a period of strategic development, leading to agreement of the organisation’s fundraising strategy. While the process can be run as an entirely external, objective exercise, this sometimes leads to conclusions and recommendations with little or no consensus, resulting in no action being taken. Craigmyle recommends an inclusive process whereby our consultants guide, advise and work through the planning and decision-making process with staff and trustees, building consensus and a sense of joint ownership of whatever conclusions are reached.

Depending on what has been agreed at the outset, there are usually two stages to a strategic review:

Evaluation

This could comprise

Developing the strategy

Where next?

For an informal discussion, phone us on 01582 762441, or send us an e-mail.