Creating an income stream from scratch

Are you starting a new organisation that will be dependent on voluntary revenue? Who are your natural supporters? Who and what organisations can be recruited as regular contributors?

Securing, consolidating and retaining your supporters

Do you talk to them apart from asking for more money? Do you share your successes and your failures with them? How do you acknowledge them? Is their support visible to others (if they would like it to be)? What links do they have with you apart from giving money?

Growing and increasing support

How do you increase the number of your supporters? How do you increase the average value of the support from your donors? Are you tapping all potential sources of support? How do you allocate your limited resources to the different sources of support – do those with stronger potential merit a higher or lower level of investment and those with weaker potential a higher or lower level of investment?

Why are you doing what you do?

Because you can? Because you think that you should? Because you always have? Because everyone else does?

Cost-effectiveness of fundraising – diversification

Do you know how much donations are costing you from each of their respective sources? Are you too dependent on any one particular source? Are you vulnerable if you have a ‘bad legacy year’? Is your direct marketing delivering with an acceptable return on investment?

Endowment funds

The realities: Have you got one? Do you need one (who doesn’t)? Should you start one? Where to start? How to start?

Where next?

Craigmyle can

For an informal discussion, phone us on 01582 762441, or send us an e-mail.