Charity fundraising event top tips
Plenty of charities depend on the efforts of fundraising volunteers, whether they are doing a sponsored event, promoting a just giving birthday collection or organizing a charity quiz. Whatever the good cause, successful fundraising campaigns and events have a lot in common. Here are some key steps to incorporate:
- Plan, plan and plan
Focus on the basics and develop a plan.
Your plan should set out what activity you’ll be doing, for example a sponsored run. Select something you think people will be interested in and can generate a bit of a buzz.
You will need to specify timings including enough time for planning and preparations, as well as setting a budget that sets out costs and your target income. Don’t just guess, map out what you know and be realistic.
Don’t forget to include a communications plan. Identify your best channels and what your message is.
Be clear on how you will actually raise funds, and how you will maximise funds – e.g. from ticket sales, donations, raffles, sponsorship etc.
- Keep it personal
Consider who you know and can get involved. People give to people, and because of personal connections. Don’t be shy and explain why the cause is important. Identify people who will care about the cause, as well as friends and family. Personal approaches, face to face approaches, and tailored approaches will always be more effective than a scatter gun mail merge.
- Capture attention and imagination
Successful fundraising campaigns and events need to be fun! Maybe you can identify something that’s a little bit different.
Think about how to raise awareness and get the word out locally. Make friends with your local coffee shop, use your community social media groups.
- Keep it legal
Ensure your fundraising is in line with the relevant rules and regulations. Check out online guides such as on https://ciof.org.uk/guidance-and-resources/new-guidance-and-resources so that all your fundraising is legal.
- Thank everyone
Remember to thank everyone who helped and supported your fundraising event or campaign. Give them the good news of how much you raised and repeat how this will help make a difference. People want to feel involved and appreciated, and will be more likely to support future events.
