Schools and education
Because we have been around since schools and other educational establishments started to take fundraising seriously in the 1960s we have seen it all – literally. We know what works and what doesn’t. We know which perpetuated myths are nonsensical. And we know how schools can structure and manage their fundraising to best effect, whilst complying with increasingly stringent regulation.
“Mark Jefferies of Craigmyle has worked with us for more than three years on the feasibility assessment, planning and implementation of our capital campaign. Throughout what has been a thoroughly enjoyable and productive partnership his advice and support, drawn from his long experience of fundraising, has proved invaluable and has often guided our direction away from the numerous obstacles that any major fundraising campaign will inevitably encounter. As importantly, he has been highly sensitive to, and respectful of, the very particular ethos and characteristics of Marymount. He has taken great care to ensure that both the strategic direction and operational implementation of the campaign is an appropriate ‘fit’ with the School’s values and ways of doing things. As a school with very little prior fundraising history, we are particularly pleased that the campaign has brought results beyond our original expectations.”
Director of Development and Communications
Marymount International School , London
Current and recent clients include:
Pocklington School - current client
The Pocklington Campaign for an Art and Design Centre is an excellent example of how a relatively small independent school, strongly rooted in its local community, can raise a substantial capital sum to enable a major development which otherwise could not have happened, whilst also celebrating a major anniversary (its Quincentenary) through which it was able substantially to strengthen school and relationships. As planned, the campaign was effectively put on hold during the celebratory year, 2014, in order not to detract from the celebrations and recommenced in 2015, with the public phase of the campaign launching in April. At the time of writing it has now raised £1.8 million.
Marymount International School London - current client
Marymount is an international Catholic boarding and day school for girls with some 260 pupils. Established in 1955 by the Religious of the Sacred Heart of Mary (RSHM), the School moved to a lay Board of Governors in 2008. Led by a lay Head, but adhering closely to the ethos and values of the RSHM the school recently finalised a strategic masterplan identifying the development priorities for the school over the next 10-15 years. The priority was identified as a new Performing Arts Centre which is the focus of the Marymount Campaign. The nature of the School suggested that, even more so than at other schools, the emphasis needed to be on major gifts – a strategy that has inevitably proved time-consuming (given the lead time involved in arranging meetings with well-disposed but exceptionally busy people) but is proving highly effective. The campaign is well past its first interim target of £1 million and is now focused on reaching the £2 million mark.
Royal Masonic School for Girls
Following a sustained but essential period of campaign planning and development, during which the campaign projects were refined and prioritised, the Campaign for Excellence was launched in September 2013. The campaign objective was to raise funds towards the delivery of an extensive strategic development plan encompassing all the key developments necessary to transform the school from its original purpose of a girls’ boarding school for 400 pupils to a girls’ day school of more than 900 girls. We handed over management of the campaign to a newly recruited in-house development team in 2016, with more than £1.5 million raised.
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