Revenue fundraising is a vital part of your organisational funding strategy.
Creating an income stream from scratch
Are you starting a new organisation that will be dependent on voluntary revenue? Who are your natural supporters? Who and what organisations can be recruited as regular contributors?
Securing, consolidating and retaining your supporters
Do you talk to them apart from asking for money? Do you share your successes and your failures with them? How do you acknowledge them? Is their support visible to others? Would they like it to be? What links do they have with you apart from giving money?
Growing and increasing support
How do you increase your number of supporters? How do you increase the average value of gift from your donors and other supporters? Are you tapping all potential sources of support? How do you allocate your limited resources to the different sources of support – do those with stronger potential merit a higher or lower level of investment and those with weaker potential a higher or lower level of investment?
Why are you doing what you do?
Because you can? Because you think that you should? Because you always have? Because everyone else does? How do you tell people why you’re doing it and why it matters?
Cost-effectiveness of fundraising – diversification
Do you know how much donations are costing you from each of their respective sources? Are you too dependent on any one particular source? Are your fundraising practices and marketing delivering with an acceptable return on investment?
The realities: Do you have one? Do you need one? Why? Should you start one? Where to start? How to start?
- Help you devise a revenue fundraising strategy that is right for you
- Train and support existing fundraising staff
- Manage revenue fundraising
- Provide start-up or interim management of fundraising pending recruitment
- Undertake research into potential donors
- Devise materials