Tips and Blogs

Fundraising strategy: getting the right mix

When developing or reviewing your fundraising strategy, how do you get the right mix? How do you select the right combination of income streams? Whether you are new to fundraising or long established, you are faced with a deluge of expert opinion and Read more…

Fundraising tips

Here are some of our top fundraising tips – drawn from our 60-year track record, in-depth knowledge across sectors and hands-on experience of strategy and implementation.   Be part of strategic planning: At all stages, fundraisers need to be involved in organisational planning, Read more…

Culture Recovery Fund Emergency Resource Support

With an overall budget of £20 million, the recently opened Arts Council Culture Recovery Fund: Emergency Resource Support programme is specifically designed to support culturally significant organisations (in England) which were financially sustainable before the COVID-19 pandemic but are now at imminent risk Read more…

Things to do in August

In more typical times, August can be a quiet month, a time to take stock and plan ahead. This is far from a typical year, though. Many charities and organisations have, understandably, been focused on fire-fighting and short-term solutions to the pandemic. Whatever Read more…

Strategic development, meticulous planning and mentoring for a major fundraising appeal

Natasha Gaudin, Head of Business Development for the Beaulieu Foundation, Beaulieu Convent School in Jersey, talks about working on a significant fundraising initiative with Craigmyle Fundraising Consultants. Geoff Howard, accredited Craigmyle Fundraising Consultant, spent just under two years working with Natasha (Tasha) and Read more…

Setting up a charity

Many people are looking at setting up a charity in the wake of the social impact the pandemic has had on their communities. Others feel it is the right time to ‘give something back’ now we are starting to rebuild the country and Read more…

Going digital: charity service delivery post-lockdown

The covid pandemic and lockdowns have forced charities and organisations, big and small, to adjust how they support those they assist. Agile organisations have responded by transforming services, often to include digital service delivery with vital support including video calls or online group Read more…

Means-Tested Bursaries for Independent Schools – A Sustainable Proposition

The relentless and sustained real terms increase (well above inflation) in independent school fees over the last 40 years has created a growing issue of affordability. Fees today are approximately 3-4 times as expensive in real terms as they were in the 1980s. Read more…

Maximising major gifts

Major gifts are a crucial element of the fundraising mix, for both revenue income and capital campaigns. But organisations can feel major gifts aren’t for them, or it’s too difficult to establish an effective programme. How best can organisations, big or small, go Read more…

Time for reflective practice

This year, Craigmyle is making time for reflective practice. It’s an opportunity to identify practical ways our team of fundraising consultants can better support our clients as well as supporting each other as colleagues and investing in our own personal development. Reflective practice Read more…

Introduction to the new priorities for National Lottery Grants for Heritage

Early in 2020, the National Lottery Heritage Fund stopped its normal funding rounds to focus on emergency funding for heritage projects significantly affected by the COVID pandemic. In April 2021, the National Lottery Heritage Fund restarted funding non-COVID heritage projects, but with some Read more…

Charities and philanthropy: getting serious about green giving

It’s World Earth Day this week (22nd April) and we are all, increasingly, aware of the need for urgent action on climate change.  Charities and funders recognise they need to be part of the solution and the prevalence and range of green giving Read more…

“With this ring, I thee wed”- churches in partnership

If you were the Trustee of a grant making trust, which of the following submissions for funding from churches would be more likely to get your vote? We are applying for funding for a new kitchen and toilets to make our church more Read more…

Team approach to fundraising

A team approach to fundraising and the importance of detailed research into potential funders: David Titchener, from All Saints, North Street York talks about working with Craigmyle Fundraising Consultants Christine Buccella and Joel Burden, accredited Craigmyle Fundraising Consultants, spent just over nine months Read more…

The Virtual Reception? Some early thoughts

A key element of fundraising and donor cultivation is bringing people together for face-to-face contact between donors, potential donors, beneficiaries, voluntary leaders, trustees and staff.  Lockdown and other Covid restrictions make the normal bringing together of people nigh on impossible. Is the virtual Read more…

Risk and Reward:  Creating an Online Festival

Arts festivals, often run by small, hard-working teams of freelance staff and with an obvious reliance on bringing numbers of people together for a concentration of events, are as badly hit by the pandemic as almost any other sector I can think of.  Read more…

NLHF Heritage grants reopening

Now, more than ever, I believe that heritage has to demonstrate its economic contribution and value to our national life and support for the recovery of our local economies and communities. That’s why, through our heritage funding and support ahead, we will prioritise Read more…

Stepping into the breach: Annette Fettes talks about Interim Management and working with Craigmyle Fundraising Consultants

Siân Newton, accredited Craigmyle Fundraising Consultant, has spent the last nine months boosting the fundraising capability of St Andrew’s Club in Westminster. Established over 150 years ago, St Andrew’s Club is a community-based youth club which enriches young lives by providing a sense Read more…

2020

2020 has been a really tough year for so many charities and organisations. Craigmyle fundraising consultants have supported 33 clients, large and small. We’ve worked with schools and colleges, churches and faith organisations, health, welfare and community charities and heritage and arts organisations. Read more…

It’s the thought that counts

Christmas comes but once a year, usually marked by charity Christmas appeals. Which do you respond positively to and why? Craigmyle Consultants’ framework for assessing effective fundraising perhaps offers some insights. We look for: a persuasive case, demonstrable need, a clear understanding of Read more…

Church fundraising for capital projects

Over the decades, Craigmyle fundraising consultants have worked with a great many churches, small and large, often supporting church fundraising for capital projects. Usually, especially in recent times, capital projects have been concerned with making existing space more flexible (removing pews and reordering), Read more…

Measuring Social Impact Q&A

With charities and organisations under increasing pressure due to Covid and another lockdown, measuring social impact for charities is more important than ever. Craigmyle consultant Bernie Morgan has particular expertise in grant making, social investment and social enterprise. We asked her to tell Read more…

Churches online – growing numbers, growing income?

A recent Church of England press release –  https://www.churchofengland.org/more/media-centre/news/more-17000-online-services-and-events-provided-church-england-parishes  – has highlighted the dramatic increase in people putting on and taking part in online services held by local churches during the pandemic. It has also provided statistics about the startling levels of participation Read more…

ACE Culture Recovery Fund – an update

The Arts Council has apologised for a delay in support for the Arts due to the “volume and complexity of the applications”. Things aren’t getting any easier for hundreds of arts organisations up and down the country who had hoped to benefit from Read more…

Fundraising for Church Heritage

For charities such as parish churches fundraising for church heritage a successful application to the National Lottery Heritage Fund (NLHF) can often be the element that makes the difference. After all, the NLHF will consider funding up to 90% of costs for major Read more…

Where’s Zoom in the hierarchy of effectiveness?

When helping clients plan fundraising approaches, Craigmyle consultants often refer to a hierarchy of effectiveness.  We know – as you probably do from personal experience – that it’s much easier to ignore a generic email than a telephone call from someone we respect, Read more…

Culture Recovery Fund

Arts organisations up and down the country will currently be immersed in the ACE Culture Recovery Fund application process, which opened last Monday. Administered by Arts Council England the £500 million fund could provide a much needed life-line for many. The minimum grant Read more…

Taking time to review

As we begin to see the first signs of a potential return to work for many of our clients, the roles and plans that were in place before the lockdown have changed dramatically. Many planned activities have been postponed until later in the Read more…

Plan for wellbeing

Wellbeing is increasingly on the public and funders’ agenda. There are specific funds that are targeting projects (e.g. Loneliness Fund), whilst large key grant makers have incorporated wellbeing in their criteria, e.g. NLHF’s mandatory wellbeing outcome “people will have greater wellbeing”. Social prescribing Read more…

Maintaining momentum for longer term funding projects

Churches are playing a vital role in meeting the needs of the community during COVID-19 but at the same time need to maintain the momentum for other longer-term projects. The Church of the Ascension in Blackheath is an excellent example of this. Craigmyle Read more…

Tips and Blogs

When developing or reviewing your fundraising strategy, how do you get the right mix? How do you select the right combination of income streams?

Whether you are new to fundraising or long established, you are faced with a deluge of expert opinion and statistical analysis. This can lead to fundraising professionals becoming preoccupied with method. Your starting point must be the mission and beneficiaries of your charity. This must also be the benchmark to which you return when measuring success and reviewing policy.

Fundraising audits aren’t fit-for-purpose if full of fundraising jargon but silent on the needs of the cause, the extent to which these are being addressed and the non-financial outcomes of fundraising activity. Fundraising is a means to an end and needs to be an integral part of overall policy, not an externalised necessary evil.

THE RIGHT COMBINATION FOR YOU

This is not just a philosophical or ethical point of view: it is extremely practical and will result in your fundraising strategy containing the appropriate mix of methods and targeting. It will also locate the fundraising function appropriately within your organisation. Where does fundraising fit with your campaigning arm if you have one? If you don’t, should you have one and would this be the most cost-effective method of donor acquisition, rather than high-cost direct mail campaigns? Is fundraising mentioned in the job descriptions of all staff and in the terms of reference for trustees, figurehead leadership and other volunteers?

As a professional you have a duty to be well informed on latest fundraising methods, their efficiency and cost effectiveness. As a professional you have an obligation to identify new and changing sources of funds. Your touchstone for evaluating this knowledge is how it relates to those who benefit from your charity. Resources are always finite. Professional and well-informed judgement is essential to ensure that these valuable resources are not wasted in taking fundraising down too many blind alleys.

YOU CAN SAY NO

You are allowed to say, “No. This source of funding is unlikely to justify the necessary investment. This source of funding does not fit with our culture.” Many organisations have taken completely valid decisions to spurn the potential for National Lottery support; some because of their moral position on gambling; others because the lottery requirement to broaden access would act against the interests of the people who are the beneficiaries the charity was created to serve. A donor acquisition campaign with a total cost of £300,000 and a notional payback over the next ten years in terms of lifetime donor value may just be too risky for your charity.

GETTING THE MIX RIGHT

Different fundraising methods work differently with different causes. Cancer care, with its universal relevance, can benefit very cost-effectively from the high outlay of direct marketing: face-to-face, phone, mail. The appeal of a collection of rural crafts commonly found throughout the Mendips “would be a bridge too far” for the most expert of direct marketeers. The fact that everyone does face-to-face or merchandising does not mean that you have too as well.

Assess the likely benefit of each particular method to your cause and proceed accordingly.

Carefully consider the priority given to different sources of funds. The identification of a new source of funds for work which your organisation could do, may seem like manna from heaven. But it could result in changing your mission to suit the funding available. For many, many organisations the biggest challenge is core funding to consolidate and sustain primary activity. Achieving a new grant from a new source which obliges a charity to take on a new project, when it is struggling to fund its core activity, can actually be damaging. The acid test of benefit needs to be applied. The consolidation of core service is likely to help more people than the expansion of service into an untried area.

KEEPING PEOPLE WITH YOU

Everyone concerned with your charity, paid and volunteer, is a de facto ambassador for your cause and your fundraising. Their friends, family and neighbours know who they work for. What they say has an influence that often goes unrecognised and therefore neglected. Keep people informed about successes and disappointments. It is important the others in your charity know why your fundraising is organised the way that it is. The better informed they are, the better they can support and, if necessary, defend the fundraising process.

Chart your own course which is right for your charity – don’t just follow the crowd.

Whatever your fundraising experience, talking to and working with fundraising consultants can be a helpful part of developing your fundraising strategy and getting the right mix for your organisation.

Craigmyle consultants can conduct fundraising audits and support strategic development. Find out more about our strategic development service. To discuss how we might be able to help you, give us a call on 01582 762441 or complete an enquiry form.