Fundraising Trends We Expect To See More of in 2023
As we move into the new year, it’s important for charities and organisations to stay on top of the latest fundraising trends. By understanding the current landscape and anticipating future changes, you can develop a more effective fundraising strategy and increase your chances of success. So what can we expect to see more of in 2023 when it comes to fundraising?
Virtual fundraising events
Virtual fundraising events have become increasingly popular in recent years, and this trend is likely to continue in 2023. Although in-person events are coming back post lockdown, they can still be challenging, with worries about social distancing and more people than ever working from home. But thanks to the power of technology, it’s now possible to host virtual fundraisers that are just as engaging and impactful. Expect to see more online auctions, virtual galas, and even virtual reality fundraising experiences in the coming year.
Crowdfunding has been around for a while, but it’s still a relatively new concept for many. In 2023, we expect to see more charities and organisations turning to crowdfunding platforms to raise funds. Crowdfunding can be a great way to raise awareness and funds for a specific project or campaign, and it’s an especially effective tool for organisations that are just starting out or those that are looking to raise a smaller amount of money.
Impact investing is an emerging trend that is expected to grow in popularity in 2023. This type of investing is focused on creating positive social or environmental impact alongside financial returns. Impact investors are looking for organizations that are working to solve pressing social or environmental problems, and they’re willing to invest their money in those organizations in exchange for a financial return. This trend will help more organizations to find funding for their social and environmental causes.
Peer-to-peer fundraising is an effective way for organisations to tap into the networks of their supporters. For senior volunteers and major donors, this can lead to personal face to face approaches to their contacts. We also expect to see more organisations using peer-to-peer fundraising platforms to allow a wider range of their supporters to create their own fundraising pages, share their campaigns with their networks, and raise money on the organisation’s behalf. This type of fundraising is especially effective for organisations that are looking to engage their community and build deeper relationships with their supporters.
Giving days have become increasingly popular in recent years, and we expect to see more of them in 2023. Giving days are typically one-day events where organisations encourage people to make a donation to a specific cause. Giving days can be a great way to raise awareness and funds for a specific campaign, and they’re an effective tool for organisations that are looking to build momentum and generate buzz around their fundraising efforts.
Increased use of data and analytics
In 2023, we expect to see more charities and organisations using data and analytics to inform their fundraising efforts. By collecting and analysing data on their donors and supporters, organizations can gain valuable insights into what works and what doesn’t when it comes to fundraising. By using data and analytics, organisations can make more informed decisions about where to focus their efforts and how to communicate with their supporters.
In conclusion, as we move into 2023, staying on top of the latest fundraising trends can help you and your organisation to raise more funds and engage your community more effectively. So how best to keep updated? Stay aware of what similar organisations are doing. Monitor the latest from professional bodies, such as the Institute of Fundraising. Consider working with a Fundraising Consultant who will bring sector-wide knoweldge and experience as well as a helpful external viewpoint to support you in planning how to respond to trends and deciding what will work best for your organisation. If you’d like to talk with Craigmyle about we can help, get in touch.